If you would like to consider trying to sell your stained glass projects then you need to do a little market research to find out if there is any demand. Are people looking for stained glass and if so what type of thing are they looking for?
Find out what people are looking for first before you start making your projects to sell, otherwise you could discover too late that people are not looking for them. There are plenty of places you could research the marketplace and one of the best places to start is via the internet. Do a simple search on the internet for stained glass for sale and the resulting pages will give you the number and type of companies advertising stained glass and you will find out what type of projects and the selling and the prices. Some outlets will even show their bestsellers which is really useful.
Another thing you can try that will give you a really good idea of the numbers of potential customers looking to buy stained glass, is via a keyword search tool. A good free one to use is https://adwords.google.com/select/KeywordToolExternal If you are unfamiliar with these tools don’t worry, they are really simple to use. They are used frequently by business people who sell products online and therefore need to know what people are searching for. Type in where indicated your search term. Imagine you are looking for a stained glass project yourself, what would you type in? A suncatcher perhaps or a stained glass panel? The possibilities are endless. Now type in a key word or a keyword phrase and see what Google brings up. You will notice that the key word “stained glass” will show thousands of people world wide searching. This key word is far too general so you need to scroll down the page and find other words people have used in search of stained glass.
As well as the internet of course there are probably many outlets in your local area and to give you an idea, try looking for the following….
- Craft Fairs
- Local Craft Store
- Art Galleries
- Large Chain Stores
- Arts and Crafts Organizations
- Trade Shows
- Flea Markets
Look out for specialist shops and galleries that may handle the sale of these products and don’t forget to ask at your local chamber of commerce and find out about any local events planned like trade craft fairs that may offer just the right opportunity to sell your wares. Also, look in your local newspaper for details of any local events planned.
If you have a craft outlet or chain store in your town then you could try making an appointment to talk to the buyer and ask if they would consider selling your projects. There are probably very few local people trying to sell home made stained glass projects so they may be very happy to offer them for sale, possibly on a sale or return basis to start with.
Craft fairs are probably one of the best venues to start because potential customers are there specifically looking for crafts. Some of the larger craft fairs may expect you to supply a sample of your work to establish the level of quality before they decide if its good enough for you to be allowed to exhibit. Others of course will allow anyone a space in return of a fee and these may be the better option to start with.
In larger towns, craft fairs will attract lots of people because they are such interesting places to visit and where you can buy unique gifts or objects for the home. They can be great places to start in your new enterprise and if you can get chatting to other artisans you will find out lots of useful information and where else they sell their art crafts.
Once you have found a few possible outlets for selling your projects you next need to decide on pricing. How much to charge for each item? Hand made crafts are unique so getting the price right is difficult. You will be able to put a much higher price on them if you are a really skilled in your craft.
Find out what your competition are charging and then you can compare your finished projects with theirs and see if the quality is similar. It doesn’t matter if you are new to the market if you are selling truly good quality objects, you can price the same as established craftspeople. Good quality is good quality after all! In only a short time you will get a feel for it and will be able to gauge the right price.





















